Azubi Potentialpark Ranking 2024

Presenting the best employers in online Talent Communication!

Our Ranking proudly showcases the employers who prioritize and excel in understanding candidate needs and effectively implement this knowledge in their Talent Communication strategies.

109 criteria
9 career channels
101 employers evaluated
5 000 responses

Download the Ranking!

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.

    Rank
    Employer brand
    Difference from 2023
  


    1
    Evonik
    55
  

    2
    ALDI SÜD
    0
  

    3
    Henkel
    5
  

    4
    Deutsche Telekom
    -3
  

    5
    OTTO
    0
  

    6
    Lidl
    0
  

    7
    STIHL
    19
  

    8
    thyssenkrupp
    -1
  

    9
    BASF
    -5
  

    10
    K+S
    2
  

If you want to be included in our rankings, trends, and benchmark analysis or would like information about previous years rankings, contact:

David Prinz, Key Account Manager: DACH
david@potentialpark.com