Privacy Policy

Version 22.3 last updated 23 August 2024

We are pleased with your interest in our website. The protection of your privacy is very important to us. Therefore, we will process your data carefully, for a specific purpose or according to your consent and only in accordance with the legal requirements for data protection.

In this data protection policy, we inform you about the aspects of data processing within our website.

I. General Information

We are Potentialpark Communications AB, company registration number 556681-9073, with registered address at Svartmangatan 24, c/o Respicio AB, 111 29, Stockholm, Sweden (“Potentialpark”, “we” or “us”). This document contains a policy statement regarding our collection, use, sharing and processing of personal data (“Privacy Policy”) in connection with your use of Potentialpark’s website, social media pages and/or any other digital services that link to this Privacy Policy, and your interactions with Potentialpark during personal meetings, events, and marketing activities.

This Privacy Policy is applicable to the processing of personal information by Potentialpark, as responsible controller, of including but not limited to: visitors and users of Potentialpark’s website, digital tools, client dashboard, software, social media, network pages, event or conference website, or any other feature referring or linking to this Privacy Policy; participants and/or attendees of events, summits, conferences, webinars, workshops, business breakfasts, surveys; customers, business partners, suppliers, contractors, consultants and their representatives; job candidates; subscribers to Potentialpark’s newsletters and services.

If you use one of our services (e.g. our newsletter, a registration or a contact form), you enter your data voluntarily. We use this data (such as name, email address, telephone) exclusively for the purpose for which you provide them (e.g. for processing contact requests) and only for the execution of our own business purposes.

When you access our website, information of a general nature is automatically recorded. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider and such like. This information is technically necessary in order to correctly deliver the contents of websites requested by you and is mandatory when using the internet. Anonymous information of this kind is statistically evaluated by us, in order to optimize our online appearance and the technology behind it.

If you are one of our customers, we process your personal data on the legal basis of fulfillment of a contract, i.e. The Customer Agreement. In this case, we will use your personal data in order to be able to communicate with you to provide support issues or similar. Once the effective time period of the Customer Agreement is over, we shall delete or anonymise any Personal Data when the Contract has expired or has been terminated.

We do not sell your personal data, nor do we use it for unspecified purposes.

Potentialpark has taken the security measures required to protect your personal data and general data against unauthorized access, modification, and deletion. We strive to, at our best efforts, achieve and uphold an adequate level of integrity for your personal data as required by laws.

While interacting with Potentialpark’s website and services, you also may have the ability to link, connect, or interact with non-Potentialpark websites, services, social media, applications, or any other digital feature. Enabling these features will lead to other parties than Potentialpark processing your personal data. We encourage you to review the privacy policies of these parties before enabling the features.

General and personal information that Potentialpark collects about you may originate directly from you or indirectly shared with us by data aggregators who may or may not have a relationship with you, such as our business partners, our customers, employees, educational institutions, students, or student organizations etc.

All definitions in this Privacy Policy shall be interpreted in accordance with applicable data protection laws which refers to the Swedish Personal Data Act (1998:204), which implements the EU directive 95/46/EC, and the General Data Protection Regulation (Regulation no. 2016/679) and the Directive on Privacy and Electronic Communications (Directive 2002/58/EC), as well as the national implementations and related national legislation.

By accepting this Privacy Policy, you acknowledge that Potentialpark may change, modify, add or remove, or otherwise update this policy at any time. If changes are made to this policy, it will be published on our website. If your consent is required due to the changes, we will provide you additional prompt notice as appropriate under the circumstances and ask for your consent in accordance with applicable laws.

Any dispute, controversy or claim arising out of or in connection with this Privacy Policy, or the breach, termination or invalidity thereof, shall be finally settled by Swedish national courts. The place for the proceedings shall be Stockholm, Sweden.

II. Legal Basis for Processing Data

In short, we process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

When registering to use the client dashboard, requesting demo versions of our products and services, submitting the contact form, participating in our surveys you give your consent to the processing of the personal data as set out in this Privacy Policy. Where we rely on your consent to process personal data, you have the right to withdraw or decline your consent at any time and where we rely on legitimate interests, you have the right to object.

The processing of your personal data is based on our legitimate interest of developing and improving our products and services; understanding and improving our business or customer relationships generally; enabling or administering our business, such as for quality control, consolidated reporting, and customer service; improving and promoting our website, client dashboard, social media pages, and surveys; protecting you, us, or others from threats (such as security threats or fraud); complying with laws that apply to us.

We process personal data of customers, suppliers, contractors, consultants, business partners, and survey participants in order to engage in transactions and purchases. The data you provide or we request from you is necessary for the performance of services to you.

III. Processed Data

As Potentialpark is a market research company whose products and services revolve around talent communication and employer branding industries, we may collect various types of general and personal data about you both offline and online.

Offline information about you that originates from our communication and interactions with you during business meetings and events, such as conferences, interviews, seminars, workshops, gatherings, etc.

Online information about you that originates from your communication with us via digital communication tools such as emails, contact forms, telephone calls; from the use of cookies and similar technologies such as pixel tags and device identifiers; from your activities on our website, social media pages, (pre-)sales activities, purchases, service delivery, marketing campaigns, subscriptions to newsletters, surveys, webinars, and other online events; from your activities and interaction on non-Potentialpark websites, social media, services, applications, etc.

We process the following data about you:

Personal data: first and last names, gender, age, date of birth, photographs;
Contact information: address, email address, phone number;
Demographics: educational level, name of the educational institution, field of study, occupational status, occupation, occupational title, country of study, country of residence;
Transactional details: financial details, orders, payment methods, BIC, BBAN, IBAN, organisation number, VAT number, credit/debit card number details;
Technical data: information about your use of the service, product, website, client dashboard; URL; IP address and demographic location; user account details including login and password; device token and network performance; device information.
Cookies: Potentialpark also collects information through technology like cookies, pixels, and local storage (like on your browser or device). For information about how we use system technologies and analytics tools and how you can prevent the use of cookies, please see our Cookie Policy available here.

IV. Our Website’s Services in Details

Personal Newsletters

If you have specifically registered for our newsletter, we will use your information to periodically send you personalised information about content that we find valuable such as rankings, events, and information about products and services.

For an effective registration, we need a valid email address. The data will be used exclusively for the newsletter and will not be passed on to third parties.

Standard technologies such as cookies or counting pixels are used in our newsletter.

Consent to the storage of your personal data and their use for the newsletter can be revoked at any time by sending an email to info@potentialpark.com. In addition, you can unsubscribe at any time via the “unsubscribe” link in every newsletter.

Purpose of data processing: Regular dispatch of newsletters by email to the email address provided by you.

Recipients of personal data: Your Personal Data will never be forwarded to any third party unless such usage is explicitly requested or permitted by you – either separately or in accordance with this privacy policy. Potentialpark may transfer aggregated (anonymous) data to third party recipients. For the above-stated purposes, your Personal Data may be transferred to the following recipients:

Upsales Nordic AB, Sveavägen 21, 111 34, Stockholm, Sweden
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States
The Rocket Science Group LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, United States
Mixpanel, Pier 1, Bay 2, The Embarcadero, San Francisco, CA 94111, US

Contact Form

If you contact us via email or using our contact form, the information you provide will be stored for the purposes of processing the request as well as for any follow-up questions and sending you any requested information, if applicable.

Purpose of data processing: Responding to your request.

Squarespace Ireland Limited, Le Pole House, Ship Street Great, Dublin 8, Ireland
Upsales Nordic AB, Sveavägen 21, 111 34, Stockholm, Sweden
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States

Events

If you have registered for one of our events, we will use your information to send you updates about the event and to register your presence at the event itself.

Recipients of personal data: Your Personal Data will never be forwarded to any third party unless such usage is explicitly requested or permitted by you – either separately or in accordance with this privacy policy. Potentialpark may transfer aggregated (anonymous) data to third-party recipients that have been subcontracted for storage purposes, including Your Personal Data. For the above-stated purposes, your Personal Data may be transferred to the following recipients:

Pipedrive Inc., 490 1st Ave South, Suite 800, St. Petersburg, Florida, 33701 United States
Upsales Nordic AB, Sveavägen 21, 111 34, Stockholm, Sweden
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States

Customer Profile

In order to always provide you with personally tailored information and to anticipate which products of ours you may be interested in, we will create a customer profile in our CRM (Customer Relationship Management) for you based on the information we have about you. We use existing information, such as your order, contact, subscription or registration history, preferences and interests that you actively share with us via your customer account or that we derive from your recorded interactions with our website.

Recipients of personal data: Your Personal Data will never be forwarded to any third party unless such usage is explicitly requested or permitted by you – either separately or in accordance with this privacy policy. In this particular case, we do not retain personal information for any longer than for the period of time that it was consented originally.

Potentialpark may transfer aggregated (anonymous) data to third party recipients. For this purpose we work with authorized repositories who comply with the GDPR:

Upsales Nordic AB, Sveavägen 21, 111 34, Stockholm, Sweden
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States
Cloudnet Sweden AB, Rosengatan 8, 172 70 Sundbyberg, Sweden
Pipedrive Inc., 490 1st Ave South, Suite 800, St. Petersburg, Florida, 33701 United States
Meetric, Drottninggatan 55, Stockholm, 111 21, Sweden
Mixpanel, Pier 1, Bay 2, The Embarcadero, San Francisco, CA 94111, US

V. Collecting Data During Your Visit to Our Website

Cookies

“Cookies” are used on parts of our website. This standard technology refers to small text files that are stored in a browser when a user visits a website. The purpose can vary but in many cases is to make the user experience more convenient or more secure, among other things. Through this, we automatically receive certain data about your computer and your internet connection, such as your IP address, the browser used and operating system. Cookies may also be used to better tailor the offerings on a website to the visitor’s interests or generally improve the site based on statistical analysis.

You can decide whether the browser you use permits cookies or not. Please note that website functionalities may be restricted or even suspended if cookies are disabled.

Cookies cannot be used to start programs or transmit viruses to a computer. Using the information in the cookies, we can make navigation easier for you and allow our web pages to be displayed correctly.

Use of Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, (hereafter referred to as Google). Google Analytics uses "cookies", or text files stored on your computer that permit analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the United States and stored there. If IP anonymisation is activated on these websites, your IP address will first be abbreviated within member states of the European Union or in other signatory states of the European Economic Region Accords. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and abbreviated there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, compile reports about website activity and provide other services to the website operator related to the use of the website and Internet usage. The IP address transmitted by your browser as part of Google Analytics will not be combined with other Google data.

Use of Google Recaptcha

To ensure sufficient data security when transmitting forms, in certain instances we use the reCAPTCHA service of Google Inc. This primarily serves to determine whether the submission is made by a natural person or is abused by mechanical and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. However, your IP address will first be abbreviated by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area. The IP address transmitted from your browser in the reCAPTCHA process will not be conflated with other Google data unless you are logged into your Google account when you use the “reCAPTCHA” plug-in. The deviating data protection provisions of Google Inc. apply to this. More information about Google’s data privacy policies can be found at http://www.google.de/intl/de/privacy or https://www.google.com/intl/de/policies/privacy/.

Social Plug-Ins

We offer you the option of using “social media buttons” on our website. We rely on the “Shariff” solution to protect your data in implementation. As a result, these buttons are only integrated onto the website as graphics that contain a link to the corresponding website of the button’s provider. Clicking this graphic will redirect you to the respective provider’s services. Your data will not be sent to the respective provider until then. As long as you do not click the graphic, there will be no exchange of any kind between you and the provider of the social media button. Information about the collection and use of your data in social networks can be found in the relevant provider’s respective terms and conditions of use.

We have integrated social media buttons for the following companies on our website:

Facebook Inc., 1601 S. California Ave - Palo Alto - CA 94304, United States
Twitter Inc., 795 Folsom St. - Suite 600 - San Francisco - CA 94107, United States
Instagram, 601 Willow Rd - Menlo Park CA 94025, United States

VI. How We Use Your Data

How we use your personal data depends on which services you use, how you use these services, and the choices you make while providing data to us. Generally speaking, we use the data that we have about you to provide and personalize our services as well as to develop and improve our products, services, websites, social media pages, surveys, tools, and content.

More specifically we may process your personal and general data for the following purposes:

to communicate with you and to send important information regarding our products and services, surveys, events, awards, trends and news in the industry; changes to terms and conditions, policies, and guidelines,
to administer (pre-)sales activities and service deliveries as well as to communicate information about new products, services, digital tools, and platforms, special offers, events, surveys, etc.,
to operate our business,
to promote, administer, and facilitate our research activities such as surveys, to administer prize draws, awards, gifts, certificates, vouchers, etc.,
to get your input regarding our services in order to analyze, develop, and improve quality of our products, surveys, website, tools, content, social media pages, events, etc.,
to engage in transactions and to be able to process payments to suppliers, contractors, consultants, and business partners,
to process purchases and orders, to send reminders, notifications and offers, to request financial information, payment terms, payment methods, billing address, etc.,
to process, manage, and conduct employment requests, interviews, job candidates' profiles, and applications,
to provide customer support,
to monitor and create anonymous, aggregated statistics regarding the use of our website, social media pages, client dashboard, surveys, etc.,
to comment, link, create posts, make reposts, publish your activities on social/network media pages and/or our website, including comments, photographs, audio/video elements, etc.,
to administer our marketing campaigns,
to prevent and/or investigate possible fraud or other violations of our policies and user terms and conditions, or illegitimate use of our services,
to comply with legal requirements.

VII. Disclosure of Personal and General Information

Potentialpark is committed to protecting your personal data and does not sell or rent your data to third parties.

Potentialpark may share your personal data when you register to our events, including online events, summits, conferences, forums, workshops, seminars, and other business meetings with other attendees, participants and/or spectators and a business partner who is arranging such an event.

When using our website, social media pages, tools, surveys and other services you may be redirected to other websites where the personal data collected is outside of our control. We encourage you to carefully read privacy policies before proceeding.

Potentialpark uses a payment gateway where a third-party payment service provider manages your payment. When you submit payment, you also accept the separate terms of the payment provider relating to privacy.

Stripe, Inc.; 510 Townsend Street, San Francisco, CA 94103

If parts or all assets or shares of Potentialpark are acquired, user information is likely to be one of the business assets that is transferred to the new owner.

It is possible that we will need to disclose information about you when required by law, subpoena, or other legal process or if we have a good faith belief that disclosure is reasonably necessary to investigate, prevent, or take action regarding suspected or actual illegal activities, or to assist government enforcement agencies; enforce our agreements with you; investigate and defend ourselves against any third-party claims or allegations; protect the security or integrity of our services; or exercise or protect the rights and safety of Potentialpark and our personnel.

Your information may be transferred outside the EU/EEA as some of our customers, suppliers, business partners, and service providers are located outside EU/EEA, but only to a country deemed adequate by the European Commission or if we have a transfer mechanism in place in accordance with the legislation of the European Union. Please contact us by using the details provided in the section “Contact Details” below.

VIII. Data Retention

We store your personal data as long as necessary in order to fulfil the purposes for which it was collected according to this Privacy Policy or as long as we have legal grounds to do so. We may also keep anonymous versions of your data and process it for statistical purposes indefinitely as it will no longer constitute personal data.

IX. Your Rights

You have the right to request (1) access to your personal information and further information concerning the processing of your personal data, (2) to rectify, correct, or complete your personal information, (3) to erase your personal information, or (4) to restrict processing of your personal information, including refraining from selling it or providing it to any third parties, (5) to object to the processing of your personal data for direct marketing, (6) to withdraw your prior given consent, (7) right to data portability which means that you can receive the personal data that you have provided to us, in a structured, commonly used, and machine-readable format, and have the right to transfer such data to other data controllers (right to data portability only applicable if the processing is based on legal grounds, consent, or fulfilment of contract), (8) right to obtain a copy of the personal data that we process relating to you free of charge.

You have the right to lodge a complaint with the appropriate supervisory authority in your country, if any.

We encourage you to exercise your rights as prescribed by laws and this policy. Shall you have any questions or requests in connection to this Privacy Policy please contact us by using the contact details provided in the section “Contact Details” below. We have 30 days to reply to you.

X. Minors

The Potentialpark products and services are not directed to persons under the age of 16. If you are a parent or guardian of a person under the age of 16 and you become aware that the child has provided personal data to us without your consent, please contact us to exercise your access, rectification, erasure, limiting of processing, and objection rights.

XI. Contact Details

To exercise your rights, or if you have any questions regarding our processing of your personal data, please contact us at the following address info@potentialpark.com or Potentialpark Communications AB, Svartmangatan 24, c/o Respicio AB, 111 29, Stockholm, Sweden.