Talent Communication Blog
Global - The end of search, the beginning of conversations.
The greater personalization of our online experiences brings us closer to the end of search as we know it. What to watch, where to shop, and who to listen to are served up to us across every online platform. It shouldn’t come as a surprise then that the always-online candidates of today want answers for where to work and what job to apply for readily available without having to search for it. Yet the challenge of content saturation means employers can’t rely on answers alone. Employers must begin conversations that make candidates want to learn more whilst providing the information they are looking for. Candidates want to understand from the source itself the story behind the answer to their question of ‘where should I work?’
Ultimately, to win talent today employers must personalize journeys and establish connections. Utilize tech for personalization and real people for authentic experiences. Towards the end of search, and the beginning of conversations.
US Ranking Release 2024 - The End of Search, The Beginning of Conversations
The greater personalization of our online experiences brings us closer to the end of search as we know it. What to watch, where to shop, and who to listen to are served up to us across every online platform. It shouldn’t come as a surprise then that the always-online candidates of today want answers for where to work and what job to apply for readily available without having to search for it. Yet the challenge of content saturation means employers can’t rely on answers alone. Employers must begin conversations that make candidates want to learn more whilst providing the information they are looking for. Candidates want to understand from the source itself the story behind the answer to their question of ‘where should I work?’
Ultimately, to win talent today employers must personalize journeys and establish connections. Utilize tech for personalization and real people for authentic experiences. Towards the end of search, and the beginning of conversations.
How to target the right audience and optimize content on social media platforms and career websites?
What matters most to your talent audience? Authenticity and representation are among the many key components to attract the right pool of candidates.
Potentialpark shares exclusive Best Practices taken from the 2024 audit period - the freshest data you can get!
Top 5 Trends in Talent Communication
With the dark days of November looming it is time to brighten the mood with some useful Talent Communication news we at Potentialpark have gathered for you, from experts to experts ;).
Effective Onboarding- how to increase employee retention and confidence
The importance of onboarding is definitely a topic gaining more attention lately. With concerns like employee dissatisfaction and low retention the question arises: are companies missing something in their effort to retain employees? Many companies still stick to the traditional "onboarding " which is actually just an introduction: showing the new employee the office, their desk, giving them their equipment and briefly introducing them to their coworkers. But is this maximum a half-day long introduction really enough for an employee to feel totally comfortable and confident with the new workplace and the tasks? Highly doubtful.
Do candidates want to be assessed by AI?
Potentialpark data consistently shows how frustrating application processes can be for candidates, resulting in one-third of candidates globally who have given up on an application this year.
Unsurprisingly, candidates have jumped at the opportunity to turn to ChatGPT (and other solutions) to improve their CVs, quickly write convincing cover letters and even automate job applications.
Fishbowl - What is it and how do I eat it?
Fishbowl, an app developed by Glassdoor is meant to facilitate communication among colleagues or for people of the same trade, entirely anonymously. If you wonder how the app works, what its purpose is and how to use it for employer branding -if at all-, allow us to provide you an insight into Fishbowl.
Leveraging Discord to Encourage Connections and Enhance Career Development
In today's digital era, it is imperative to continuously seek innovative ways to engage students and create vibrant online communities that support their academic journey and career development. One platform that has gained significant traction, particularly among Gen Z and millennial populations, is Discord. Originally designed as a communication platform for gamers, Discord has evolved into a versatile tool with immense potential for universities around the world.
Employer Branding’s New Challenge: Candidates less likely to search for career info
It is the Era of Distraction! Candidates today scroll through more content online than ever before. This helps the tech-native generations of candidates to develop ever stronger “attention filter muscles” and engage less with presented content they don’t relate to. In a time of growing numbers of unfilled positions, a soaring skill gap between positions and candidates, decreasing employee loyalty driving the great resignation and quiet quitting, employers must proactively engage the right talent with authentic content. Setting the right expectations with candidates at the start of the talent journey can help combat these concerning trends that lead to flushing big bucks down the drain.
The Potentialpark Talent Communication Study works to map the expectations of talent around the world, to provide actionable insights and inform employers on how to build data-driven talent communication strategies.
Bringing the candidate experience to life
Candidates today do not just enjoy personalized content, they expect it. And the same applies to when they are exploring career websites. Our data shows that 70% of candidates globally believe companies should offer more personalized experiences based on their fields of study and/or interests.
Qualities An Employer Brand Needs to Thrive
Many companies find it hard to create a corporate culture that leads to consistent success. Talent is hard to come by and if you’re looking to become a talent destination, becoming a good employer brand is a must. However, to become one, you must have the right qualities to make people stay.
If you’re struggling to flesh out your employer brand, there’s more work that you need to do. Knowing the good qualities an employer brand needs to thrive can help you stand the test of time.
6 Ways to Build an Inclusive Onboarding Experience
“Hiring and onboarding employees is all about compassion. It’s about care, alignment, and empowerment. ” – Mitch Gray
Read about the top six ways to build a strong onboarding environment and improve the employee experience for new hires.
LinkedIn Recruitment: Making it Work for Your Hiring Process
As candidates seek new value propositions from their prospective employers, companies need to dive deep into their own company mission, purpose, and culture to identify what makes them differentiated and attractive employers. Companies must then communicate internal realities to candidates on various platforms to allow for informed decisions on whether or not they would be a good fit.
Tips to Source the Right Candidates for your Organization
While having revolutionary business ideas is important to starting new ventures, the energy can only be sustained through equally enthusiastic employees. Not only are they essential to carry out your business requirements, but the right employees can also skyrocket business growth through their unique ideas.
Candidate Experience: Das kandidatenfreundliche ATS
Candidate Experience: Bewerbern ist es egal, welches ATS ihr habt – nicht aber, wie ihr es implementiert
Ein Gastartikel von Julian Ziesing, Partner bei Potentialpark
Employer Branding Statistics You Need to Know in 2021
Why do employer branding statistics matter? Nowadays, a strong employer brand has become a must-have for companies. Whether it is your goal to raise brand awareness or to attract new employees, having a strong online presence is a basic requirement for your employer branding strategy.
We’ve compiled the most important employer branding statistics to help companies to create a ROI positive and long-term impact on your organization.
Why Data-Driven Recruitment Strategy Matters
The recruitment process in itself is a data mine. Traditional recruiting doesn’t explore this treasure trove and rely more on luck and intuition. So, how to hire employees by taking a more scientific approach?
4 Types of Talent You Need To Recruit In 2020
In the modern business world, it is arguably more important than ever before to hire strategically. Companies across all industries are facing new challenges and adopting new practices to stay competitive, and this often means that a need arises for a specific type of employee who might not have been necessary four or five years ago. Practically speaking, this means businesses today need to give more thought to who they’re hiring and why. To some extent, this can be accomplished through technology and advanced recruitment methods.
4 Reasons Why You Need Data-Driven Recruiting
Data-driven recruitment is the process of optimizing the candidate's journey from awareness to consideration by leveraging data on the desired candidates you want to recruit.
Discover Your Employer Brand for Better Recruiting
Discovering and defining your employer brand is the first step toward putting your business in a position for maximum success. Cyndy Trivella, Managing Partner at Talent Culture dives into several tips on how your employer brand success correlates with recruiting. Your employer brand is based on the perception that your current employees and potential recruits have of your business