Bringing the candidate experience to life

Candidates today do not just enjoy personalized content, they expect it. And the same applies to when they are exploring career websites. Our data shows that 70% of candidates globally believe companies should offer more personalized experiences based on their fields of study and/or interests.

In this era of distraction, personalized content is about cutting the noise and providing the candidates with exactly the information they want to see. Not only does this help improve the candidate experience by channeling them to a candidate journey suited to their experience, interests and expectations but can help employers develop more meaningful relationships with candidates even before they apply.

Some companies have made significant headway in bringing the candidate online interaction with them to life. KPMG Netherlands is one such example.

An engaging video is played when “Working at KPMG” is selected covering everything from presentation of the workplace, social life that employees enjoy and the impact of the work KPMG does. It does a great job of communicating company values, and brings the candidate close to understanding what their future at the company may look like. It also helps the employer brand perception as one that is contemporary and cutting edge, hitting the right notes with the common cultural priorities that global candidates increasingly aspire for.

Choosing the “Disciplines and directions” option unlocks another video with details on the different roles and functions that are available and what a typical day’s work entails.

The experience concludes with the creation of a personalized dashboard where the candidate is presented with jobs best suited for them based on their experience and interests.

Another example of personalization of the application process is Nike, where the website provides the option to “Find your fit” based on individual aspirations, passion, traits and experience which then leads you to your matched career opportunities.

A similar inspiration comes from Adidas which creates a game plan for you to empower your work life!

Future proofing your career pages and giving candidates the tools to engage with your brand on a more personal level will not only help the candidate experience and be aligned with their changing expectations, but it can also help to differentiate a company’s brand positioning from the competition.