Potentialpark Rankings 2022: Europe
Presenting the best employers in online Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile.
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11 career channels evaluated
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347 criteria considered
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105 employers evaluated
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27 412 responses on our study
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | New |
| 2 | thyssenkrupp | ↓ 1 |
| 3 | Continental | ↓ 1 |
| 4 | SAP | ↑ 5 |
| 5 | BASF | ↓ 2 |
| 6 | AstraZeneca | ↑ 10 |
| 7 | Henkel | ↓ 1 |
| 8 | Dell | ↑ 11 |
| 9 | Accenture | ↑ 33 |
| 10 | NN Group | ↑ 26 |
The Career Website Ranking assesses the proficiency of employers in effectively engaging, informing, and converting candidates through strategically curated content.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | New |
| 2 | BASF | ↓ 1 |
| 3 | thyssenkrupp | 0 |
| 4 | Swisscom | ↑ 6 |
| 5 | SAP | ↑ 28 |
| 6 | Accenture | ↑ 31 |
| 7 | AstraZeneca | ↑ 20 |
| 8 | Continental | ↓ 6 |
| 9 | TÜV NORD | ↓ 4 |
| 10 | Deloitte | ↓ 2 |
The Applying Online Ranking identifies employers with exceptionally transparent application processes and outstanding job search functionality.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | thyssenkrupp | ↑ 4 |
| 2 | TÜV NORD | ↑ 2 |
| 3 | OSRAM | New |
| 4 | NN Group | ↑ 4 |
| 5 | DHL | ↓ 2 |
| 6 | BASF | ↑ 2 |
| 7 | Dell | ↑ 54 |
| 8 | Henkel | ↓ 2 |
| 9 | T-Systems | ↓ 7 |
| 10 | Swisscom | ↑ 19 |
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, Xing, and Blogs.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | ↑ 10 | |
| 2 | SAP | 0 |
| 3 | BT | New |
| 4 | thyssenkrupp | ↓ 3 |
| 5 | Continental | ↓ 1 |
| 6 | Dell | ↓ 3 |
| 7 | Jaguar Land Rover | ↑ 25 |
| 8 | BCG | ↑ 34 |
| 9 | Philips | ↑ 16 |
| 10 | CERN | ↑ 17 |
The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | New |
| 2 | thyssenkrupp | ↓ 1 |
| 3 | TÜV NORD | ↓ 1 |
| 4 | BASF | ↑ 1 |
| 5 | Swisscom | ↑ 6 |
| 6 | NN Group | ↑ 8 |
| 7 | Henkel | ↓ 3 |
| 8 | AstraZeneca | ↑ 8 |
| 9 | Continental | ↓ 3 |
| 10 | SAP | ↑ 19 |
If you want to be included in our rankings, trends and benchmark analysis, or would like information about previous years rankings, contact:
Christian Farsetti, Country Manager Italy
christian@potentialpark.com