Potentialpark Rankings 2023: Germany
Presenting the best employers in online Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.
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12 career channels evaluated
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288 criteria considered
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140 employers evaluated
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3 575 responses on our study
| Rank | Employer brand | Difference from 2022 |
|---|---|---|
| 1 | Deutsche Telekom | 1 |
| 2 | Fresenius | -1 |
| 3 | KPMG | 3 |
| 4 | zeb | 6 |
| 5 | EY (Ernst & Young) | 2 |
| 6 | ams OSRAM | -2 |
| 7 | Deloitte | 4 |
| 8 | ERGO | -3 |
| 9 | MAHLE | 0 |
| 10 | OTTO | -7 |
The Career Website Ranking assesses the proficiency of employers in effectively engaging, informing, and converting candidates through strategically curated content.
| Rank | Employer brand | Difference from 2022 |
|---|---|---|
| 1 | PwC | 1 |
| 2 | Deutsche Telekom | -1 |
| 3 | zeb | 13 |
| 4 | EY (Ernst & Young) | 18 |
| 5 | ERGO | -2 |
| 6 | Deloitte | -1 |
| 7 | KPMG | -3 |
| 8 | OTTO | 1 |
| 9 | DEKRA | 1 |
| 10 | ams OSRAM | -4 |
The Applying Online Ranking identifies employers with exceptionally transparent application processes and outstanding job search functionality.
| Rank | Employer brand | Difference from 2022 |
|---|---|---|
| 1 | Fresenius | 0 |
| 2 | KPMG | 2 |
| 3 | ams OSRAM | 4 |
| 4 | OTTO | -1 |
| 5 | ERGO | 3 |
| 6 | Deutsche Telekom | 0 |
| 7 | zeb | 4 |
| 8 | TÜV NORD | -6 |
| 9 | Lidl | 11 |
| 10 | K+S | 9 |
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, YouTube, and Blogs.
Due to the introduction of the new category, Professional Platforms, the Social Media category has changed significantly too. This means we cannot include differences from last year for this category.
| Rank | Employer brand |
|---|---|
| 1 | Deutsche Telekom |
| 2 | Fresenius |
| 3 | EY (Ernst & Young) |
| 4 | Deloitte |
| 5 | SAP |
| 6 | Hays |
| 7 | KPMG |
| 8 | ams OSRAM |
| 9 | zeb |
| 10 | BMW |
The Professional Platform Ranking highlights employers who have effectively established their brand presence and proactively engage with talent on prominent platforms such as LinkedIn, Indeed, and Glassdoor.
This is a new category introduced in 2023, no comparative data from previous years is available at this time.
| Rank | Employer brand |
|---|---|
| 1 | Capgemini Deutschland |
| 2 | Kaufland |
| 3 | Lidl |
| 4 | MAHLE |
| 5 | idealo |
| 6 | KPMG |
| 7 | Dr. Oetker |
| 8 | Schneider Electric |
| 9 | zeb |
| 10 | Deutsche Post DHL |
If you want to be included in our rankings, trends and benchmark analysis, or would like information about previous years rankings, contact:
David Prinz, DACH Account Manager
david@potentialpark.com