Potentialpark Rankings 2025: Germany
Presenting the best employers in online Talent Communication!
Our Rankings proudly showcase the employers who prioritize and excel in understanding candidate needs and effectively implement this knowledge in their Talent Communication strategies.
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269 criteria
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13 career channels
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147 employers evaluated
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3 742 responses
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.
| Rank | Employer brand | Difference from 2024 |
|---|---|---|
| 1 | Deloitte | 0 |
| 2 | Fresenius | 3 |
| 3 | KPMG | 0 |
| 4 | ams OSRAM | 0 |
| 5 | zeb | 4 |
| 6 | Deutsche Telekom | -4 |
| 7 | ERGO | 10 |
| 8 | Commerzbank | 50 |
| 9 | OTTO | 4 |
| 10 | TÜV NORD | 10 |
The Career Website Ranking assesses the proficiency of employers in effectively engaging, informing, and converting candidates through strategically curated content.
| Rank | Employer brand | Difference from 2024 |
|---|---|---|
| 1 | zeb | 2 |
| 2 | KPMG | 0 |
| 3 | PwC | 1 |
| 4 | Deloitte | 4 |
| 5 | Deutsche Telekom | -4 |
| 6 | RWE | 35 |
| 7 | ALDI SÜD | 7 |
| 8 | OTTO | 2 |
| 9 | ERGO | 0 |
| 10 | Infineon | 1 |
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as Facebook, Twitter, Instagram, YouTube, and TikTok.
| Rank | Employer brand | Difference from 2024 |
|---|---|---|
| 1 | Fresenius | 3 |
| 2 | Deloitte | -1 |
| 3 | EY (Ernst & Young) | 0 |
| 4 | Henkel | 1 |
| 5 | ProSiebenSat.1 Media | 10 |
| 6 | Bertelsmann | 59 |
| 7 | Deutsche Telekom | -5 |
| 8 | KPMG | -2 |
| 9 | Commerzbank | 29 |
| 10 | Dr. Oetker | 11 |
The Applying Online Ranking identifies employers with exceptionally transparent application processes and outstanding job search functionality.
| Rank | Employer brand | Difference from 2024 |
|---|---|---|
| 1 | KPMG | 1 |
| 2 | Deloitte | 2 |
| 3 | ams OSRAM | 3 |
| 4 | OTTO | 7 |
| 5 | zeb | 8 |
| 6 | ALDI SÜD | -5 |
| 7 | E.ON | 1 |
| 8 | ERGO | -5 |
| 9 | TÜV NORD | 3 |
| 10 | K+S | 4 |
| Rank | Employer brand | Difference from 2024 |
|---|---|---|
| 1 | ams OSRAM | 0 |
| 2 | Schneider Electric | 8 |
| 3 | ERGO | 40 |
| 4 | TÜV NORD | 15 |
| 5 | Kaufland | 2 |
| 6 | Fresenius | 28 |
| 7 | Capgemini Deutschland | -2 |
| 8 | KPMG | 46 |
| 9 | Continental | 16 |
| 10 | Deutsche Telekom | 23 |
The Professional Platform Ranking highlights employers who have effectively established their brand presence and proactively engage with talent on platforms such as LinkedIn, Indeed, and Glassdoor.
If you want to be included in our rankings, trends, and benchmark analysis or would like information about previous years rankings, contact:
David Prinz, Key Account Manager: DACH
david@potentialpark.com