Global Potentialpark Ranking 2025

Presenting the best employers in online Talent Communication!

Our Ranking proudly showcases the employers who prioritize and excel in understanding candidate needs and effectively implement this knowledge in their Talent Communication strategies worldwide.

  • 275 criteria

  • 14 career channels

  • 91 employers evaluated

  • 30 855 responses

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.

Rank Employer brand Difference from 2024
1 ams OSRAM 0
2 Henkel 1
3 BCG -1
4 Continental 1
5 Dell 1
6 Dassault Systèmes -2
7 Google 4
8 thyssenkrupp 0
9 UBS 4
10 Kimberly-Clark 10

If you want to be included in our rankings, trends, and benchmark analysis or would like information about previous years rankings, contact:

Anna Youngquist, Country Manager US and Global Account Manager
anna@potentialpark.com