Potentialpark Rankings 2025: Sweden
Presenting the best employers in online Talent Communication!
Our Rankings proudly showcase the employers who prioritize and excel in understanding candidate needs and effectively implement this knowledge in their Talent Communication strategies.
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242 criteria
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11 career channels
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80 employers evaluated
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2 635 responses
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.
| Rank | Employer brand |
|---|---|
| 1 | Volvo Group |
| 2 | ABB |
| 3 | AstraZeneca |
| 4 | SEB |
| 5 | Capgemini |
| 6 | EY |
| 7 | CGI |
| 8 | Grant Thornton |
| 9 | Sandvik |
| 10 | PwC |
The Career Website Ranking assesses the proficiency of employers in effectively engaging, informing, and converting candidates through strategically curated content.
| Rank | Employer brand |
|---|---|
| 1 | Capgemini |
| 2 | Volvo Group |
| 3 | Lernia |
| 4 | SEB |
| 5 | AstraZeneca |
| 6 | ABB |
| 7 | Swedbank |
| 8 | KPMG |
| 9 | CGI |
| 10 | Grant Thornton |
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as Facebook, Twitter, Instagram, YouTube, and TikTok.
| Rank | Employer brand |
|---|---|
| 1 | PwC |
| 2 | Hitachi Energy |
| 3 | Lantmännen |
| 4 | Sopra Steria |
| 5 | Polisen |
| 6 | ABB |
| 7 | Volvo Group |
| 8 | Tietoevry |
| 9 | AstraZeneca |
| 10 | EY |
The Applying Online Ranking identifies employers with exceptionally transparent application processes and outstanding job search functionality.
| Rank | Employer brand |
|---|---|
| 1 | Alfa Laval |
| 2 | ABB |
| 3 | Husqvarna |
| 4 | Vattenfall |
| 5 | Grant Thornton |
| 6 | Siemens |
| 7 | AstraZeneca |
| 8 | Accenture |
| 9 | Svenska Spel |
| 10 | Lernia |
The Professional Platforms Ranking highlights employers who have effectively established their brand presence and proactively engage with talent on platforms such as LinkedIn, Indeed, and Glassdoor.
| Rank | Employer brand |
|---|---|
| 1 | Volvo Group |
| 2 | Tetra Pak |
| 3 | SEB |
| 4 | CGI |
| 5 | Capgemini |
| 6 | EY |
| 7 | PwC |
| 8 | Hitachi Energy |
| 9 | Essity |
| 10 | Novo Nordisk |
If you want to be included in our rankings, trends, and benchmark analysis or would like information about previous years rankings, contact:
Torgil Lenning, Founder, CEO and Owner
torgil@potentialpark.com