4 Types of Talent You Need To Recruit In 2020
In the modern business world, it is arguably more important than ever before to hire strategically. Companies across all industries are facing new challenges and adopting new practices to stay competitive, and this often means that a need arises for a specific type of employee who might not have been necessary four or five years ago. Practically speaking, this means businesses today need to give more thought to who they’re hiring and why. To some extent, this can be accomplished through technology and advanced recruitment methods. We have addressed the topic of data-driven recruiting in the past, and it’s certainly a vital aspect of the process in today’s industries. Before even reaching the recruitment phase, however, it’s a good idea to step back, assess your business needs, and determine who you’re really looking for.
Who Can Help Your Business?
This is a question every new or expanding company needs to ask, and the answers can of course differ on a case-by-case basis. Different businesses, in different industries, have different needs. With that said, there are also certain types of talent that most companies ought to value these days, because they perform almost universally valuable roles. For the most part, these roles exist in the tech sphere, which is still evolving continually, but which has reached a point at which it offers benefits a majority of businesses can and should take advantage of. Whereas once certain tech-driven business practices felt more like luxuries, they are now necessities for companies seeking sustainable success. With that in mind, and to help guide any specific recruitment efforts you may be preparing to engage in, we’ve put together a list of four types of people to seek out in 2020.
1. Data Analysts
People are just beginning to get used to the idea of how much a professional data analyst can do for a company. At the same time however, the trend toward more use of data across industries and in companies of all sizes has been on its way for some time. Back in 2016, in fact, World Economic Forum predicted demand for data analysts in a look ahead at jobs every company would be hiring for by 2020. The prediction, which was based on a survey of more than 350 employers across nine different industries, indicated that people in charge of companies simply expected to be gathering more data, and would thus need trained analysts on hand to make sense of it.It would be difficult to find a prediction about the job market from four or five years ago that’s proven to be more accurate. Companies of all kinds today now gather data on everything from internal employee performance to the effectiveness of content marketing campaigns. In handling this data, it’s important to have a knowledgeable analyst who can compile it in a sensible, easily understood manner, produce logical conclusions from it, and ultimately use it to help establish actionable strategies.
2. Content Creators
Building on that idea of establishing actionable strategies, a lot of them – regardless of the industry at hand – figure to revolve around marketing efforts. One of the best ways a modern company can put data to use is in analyzing SEO efforts and the general effectiveness of various forms of brand outreach.Turning that sort of data into action can mean many things, but one that is almost universally applicable is the implementation of a content marketing campaign. Ayima Kickstart delves into the significance of content as part of a broader digital marketing effort, and points out that it can help both to improve SEO internally (through creative content on a company website) and to drive exposure externally (through content written for link-building purposes). In other words, strong content can help a company to rank higher in online searches, and attract more visitors directly. In some cases, businesses looking to engage in these efforts today will simply employ outside marketing teams to get the job done. For the sake of ongoing SEO effectiveness though, it’s becoming commonplace for business to hire content creators of their own as well.
3. Cloud Engineers
“Cloud technology” isn’t quite the buzz term it was a few years ago, but that’s only because it’s become more commonplace. At this point, most modern businesses taking a tech-forward approach are making us of the cloud through one provider or another (be it Oracle, Microsoft, Google, etc.).Part of the beauty of the cloud concept is that it removes any responsibility to uphold local storage of digital files. In that sense it can almost seem as if it removes a certain work obligation. However, while a business’s chosen provider does a lot of the work, having an IT professional in the fold to deal with cloud issues is generally considered a good idea.What this cloud engineer does specifically can vary according to storage needs, the size of the business, and the specific storage setup with the chosen provider. Generally though, this is a person who helps to determine which functions and files can be managed on the cloud, and then sets them up and maintains them accordingly.
4. Social Media Managers
Maybe most essential of all for any business in 2020 is to hire a social media manager. At this point, having an up-to-date social branch – preferably encompassing accounts on numerous popular platforms – is almost as necessary as having a website in the first place. And unless someone within the company has the time and savvy to maintain that social branch on a daily basis, having an employee specifically in charge of the effort is of the utmost importance.A skilled social media manager will also go above and beyond simply managing accounts and saving you the time and effort of doing so yourself. Social Media Today addressed the necessity of this position and explained that someone in the role can also help to drive a content strategy – combining company priorities with an understanding of social networks to create posts that will be engaging, rather than being either ineffective or off-putting.In this way, you can almost consider a social media manager to be an extension of the previous point about in-house content creation. Though it should still be treated as its own position.
Staffed For A Modern Approach Though hiring needs and processes can be complex, and can vary between companies and industries. we hope this has helped to convey the clear necessity of certain positions. With these four roles properly staffed with skilled hires, any business can be better equipped to move forward into this new decade and present a modern approach that will drive growth and appeal to consumers.
Tagged: Recruiting, Potentialpark