It is the Era of Distraction! Candidates today scroll through more content online than ever before. This helps the tech-native generations of candidates to develop ever stronger “attention filter muscles” and engage less with presented content they don’t relate to. In a time of growing numbers of unfilled positions, a soaring skill gap between positions and candidates, decreasing employee loyalty driving the great resignation and quiet quitting, employers must proactively engage the right talent with authentic content. Setting the right expectations with candidates at the start of the talent journey can help combat these concerning trends that lead to flushing big bucks down the drain.

The Potentialpark Talent Communication Study works to map the expectations of talent around the world, to provide actionable insights and inform employers on how to build data-driven talent communication strategies.