Top 5 Trends in Talent Communication

With the dark days of November looming it is time to brighten the mood with some useful Talent Communication news we at Potentialpark have gathered for you, from experts to experts ;).

1. New AI feature on LinkedIn job ads

Candidates with a premium LinkedIn account have access to curated advice on job ads powered by Open AI’s GPT-4.

Potentialpark Takeaway: Considering that a majority of candidates were open to receive job recommendations based on their skills and experience and job guidance from AI (Potentialpark AI Study), we believe that candidates will jump on the opportunity to use this new tool.

2. META - a monthly subscription or personalized ads on your feed

This November, META has installed a monthly subscription option for users who want to use Facebook and Instagram without personalized ads.

Potentialpark Takeaway: This growing awareness will definitely make users question how they want to use Facebook and Instagram.

3. More and more curated content on LinkedIn

LinkedIn has put in place a new algorithm in June 2023, encouraging knowledge sharing by only showing content that users really care about and therefore only reaching the relevant target.

Potentialpark Takeaway: We have clearly noticed a change in the content visible to users. We have observed that the platform has pushed more and more personalized content.

4. Slack shut down for a week to let employees develop their skills and knowledge

Slack employees were strongly encouraged to take a week to upskill via the online learning platform Trailhead by Salesforce and put aside their usual tasks.

Potentialpark Takeaway: Potentialpark Study 2023 showed that the most important factor for candidates on a global scale is opportunities for growth.

5. A new way to get in contact with a company on LinkedIn

Company pages on LinkedIn now have a page inbox and people can directly message the company page and get a reply on behalf of that company.

Potentialpark Takeaway: With two thirds of candidates using LinkedIn globally, according to the Potentialpark Study 2023, having the possibility to send a message to a specific employer directly on the platform can definitely prompt candidates to ask for more information and learn more about the company.