Talent Communication Blog
Global - The end of search, the beginning of conversations.
The greater personalization of our online experiences brings us closer to the end of search as we know it. What to watch, where to shop, and who to listen to are served up to us across every online platform. It shouldn’t come as a surprise then that the always-online candidates of today want answers for where to work and what job to apply for readily available without having to search for it. Yet the challenge of content saturation means employers can’t rely on answers alone. Employers must begin conversations that make candidates want to learn more whilst providing the information they are looking for. Candidates want to understand from the source itself the story behind the answer to their question of ‘where should I work?’
Ultimately, to win talent today employers must personalize journeys and establish connections. Utilize tech for personalization and real people for authentic experiences. Towards the end of search, and the beginning of conversations.
US Ranking Release 2024 - The End of Search, The Beginning of Conversations
The greater personalization of our online experiences brings us closer to the end of search as we know it. What to watch, where to shop, and who to listen to are served up to us across every online platform. It shouldn’t come as a surprise then that the always-online candidates of today want answers for where to work and what job to apply for readily available without having to search for it. Yet the challenge of content saturation means employers can’t rely on answers alone. Employers must begin conversations that make candidates want to learn more whilst providing the information they are looking for. Candidates want to understand from the source itself the story behind the answer to their question of ‘where should I work?’
Ultimately, to win talent today employers must personalize journeys and establish connections. Utilize tech for personalization and real people for authentic experiences. Towards the end of search, and the beginning of conversations.
How to target the right audience and optimize content on social media platforms and career websites?
What matters most to your talent audience? Authenticity and representation are among the many key components to attract the right pool of candidates.
Potentialpark shares exclusive Best Practices taken from the 2024 audit period - the freshest data you can get!
Top 5 Trends in Talent Communication
With the dark days of November looming it is time to brighten the mood with some useful Talent Communication news we at Potentialpark have gathered for you, from experts to experts ;).
Effective Onboarding- how to increase employee retention and confidence
The importance of onboarding is definitely a topic gaining more attention lately. With concerns like employee dissatisfaction and low retention the question arises: are companies missing something in their effort to retain employees? Many companies still stick to the traditional "onboarding " which is actually just an introduction: showing the new employee the office, their desk, giving them their equipment and briefly introducing them to their coworkers. But is this maximum a half-day long introduction really enough for an employee to feel totally comfortable and confident with the new workplace and the tasks? Highly doubtful.
Do candidates want to be assessed by AI?
Potentialpark data consistently shows how frustrating application processes can be for candidates, resulting in one-third of candidates globally who have given up on an application this year.
Unsurprisingly, candidates have jumped at the opportunity to turn to ChatGPT (and other solutions) to improve their CVs, quickly write convincing cover letters and even automate job applications.
Employer Branding’s New Challenge: Candidates less likely to search for career info
It is the Era of Distraction! Candidates today scroll through more content online than ever before. This helps the tech-native generations of candidates to develop ever stronger “attention filter muscles” and engage less with presented content they don’t relate to. In a time of growing numbers of unfilled positions, a soaring skill gap between positions and candidates, decreasing employee loyalty driving the great resignation and quiet quitting, employers must proactively engage the right talent with authentic content. Setting the right expectations with candidates at the start of the talent journey can help combat these concerning trends that lead to flushing big bucks down the drain.
The Potentialpark Talent Communication Study works to map the expectations of talent around the world, to provide actionable insights and inform employers on how to build data-driven talent communication strategies.