Talent Communication Blog
Discover Your Employer Brand for Better Recruiting
Discovering and defining your employer brand is the first step toward putting your business in a position for maximum success. Cyndy Trivella, Managing Partner at Talent Culture dives into several tips on how your employer brand success correlates with recruiting. Your employer brand is based on the perception that your current employees and potential recruits have of your business
How to Optimize the Candidate Journey to Hire the Best Talent
New job candidates with new preferences mean that employers must adapt their recruiting approach. Lorenz V. Esposito of Potentialpark suggests four steps for optimizing the candidate journey to hire the best talent.
Four Easy Steps to Leverage your Employer Brand
What does it take for your business to succeed? If you’ve got a good business plan, a high demand product, and the perfect target market, you might think success is inevitable. However, there is still one more crucial ingredient. You need the right people.
How to Attract Top Candidates by Talent Experts
We have collected 10 tips from experienced employer branders and talent experts to understand what their focuses are when recruiting top candidates and what they recommend!
4 Ways Employer Branders Lose Applicants Online
Most companies feel the pain of the war for talent because they have not optimized their communication from a candidate’s point of view. Employers lose applicants for all the wrong reasons. And often they don’t even know it. Mistakes that could be easily avoided.
Must-Have Content for your Social Media Recruitment Strategies in 2019 (Infographic)
Recruitment through social media is more valuable than ever before. According to the Potentialpark 2019 Study, 77% of candidates used social media (Facebook, LinkedIn, Snapchat, Instagram), and of that, 65% have clicked on career related activities.