Talent Comm
Strategic Essentials

Who it is for

For distinguished employer brand leaders, who continuously innovate and excel in meeting the needs of candidates and invest in maintaining their position at the forefront of the talent market.
Designed for strategy

Talent Comm Strategic Essentials provides you with the vital overview for data driven strategy that maintains your competitive edge.
Made to help you stand out

Talent Comm Strategic Essentials highlights your employer brand’s key strengths and opportunities in talent communication, in comparison with your competition. With Strategic Essentials, open the door to exclusive opportunities for thought exchange, innovation and inspiring conversations with other successful leaders in the field.

What is included?

Brand Performance - Explore your employer brand’s performance* as measured by Potentialpark’s unique methodology.
*Your performance over time for ranked employer brands.
Your Benchmarks - Find out where you are currently outperformed by 3 employer brands of your choice from the Potentialpark ecosystem.
Candidate Trends Data - Explore the key candidate trends to reveal how to resonate with candidates today and stay on top of their expectations.
Category Performance - Learn when you excel and where you can improve in comparison to your benchmarks. Find your way to outperform your competitors.
Expert Walkthrough - Your Potentialpark expert will guide you through your data and insights in a delivery meeting, ensuring you can make the most of Talent Comm Strategic Essentials.
Shareable Access - Allow access to your Potentialpark Dashboard to anyone on your team to easily secure alignment and coordination
Spotlight Access - Get 12 months of premium Spotlight access with exclusive research-based acticles on the hottest topics in talent communication
Exclusive Events - Access Potentialpark Exclusive Events for opportunities for thought exchange, innovation and inspiring conversations with other successful leaders in the field.