Talent Communication

Build channel strategies that meet candidates’ expectations

How can you meet candidates’ expectations?

Understand Talent

What do candidates really want?
What channels do they use? What are their needs and expectations? What makes a competitve Candidate Experience?
Benchmark

Where do we stand in the market?
What are your strengths and weaknesses today and over time? How do you compare with competitors and the best-in-class?
Prioritize & Move Ahead

What should we do next?
Which changes will give you a competitive edge? How can you make sure you’re attracting the right talent? How can you prioritize your next steps?

What is included?

Access your unique insights and results through your personal Potentialpark Dashboard, and receive onboarding and support from your own dedicated Talent Communication Specialist.

Market Trends - what is just hype, and what is a call for action?
Your Rankings Over Time - is your communication strategy paying off across regions and channels?
Full Feature List - based on over 300 features across Career Website, Applying Online, Social Media, and Professional Platforms, what opportunities have you missed?
Performance Matrix - what Must-haves, Need-to-haves, Nice-to-haves, and Differentiating features are you missing?
Benchmark Comparison - learn from and compare with 6 competitors of you choice on a detailed level
Spotlight by Topics - stay up-to-date with our research-based articles on the hottest topics in employer branding today

Learn from candidates and move ahead!

Talent Communication Methodology

We use a 3-step approach:

Based on all market relevant features, adapted yearly since 2002 to keep up with candidate expectations and market developments.
Study based on the Criteria List which discovers the needs and expectations of candidates from across the globe, conducted annually.
Evaluating employer career channels according to the Criteria List and candidate expectations. Top performers from previous years, and representative employers in key industries and markets are evaluated.

Our unique dual methodology allows us to discover what is most important to candidates and how well employers are executing it. Our Rankings celebrate those who are successfully meeting the needs of candidates and reflect the competitive landscape of employers in the local, regional, and global markets.

The Talent Communication Topics & Rankings

Potentialpark Rankings

Reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.
Career Website

Information about the company, company culture, contact and interactions, blog content, and more.
Applying Online

Job search, job ads, application functionalities, ATS providers, and more.
Social Media

Facebook, Instagram, YouTube, Twitter, TikTok, Blogs.
Professional Platforms

LinkedIn and Indeed (including job ads on either platform), Glassdoor, Kununu.